Out of the 'Box'ers

Published on http://know.burrp.com/shopping/yeh-andar-ki-baat-hai/8477

Shalini Bhattacharya takes you through a range of funky underpants with her below-the-belt picks for this season.

Find yourself drawing up the same list before an anniversary or a birthday? Here’s an affordable alternative that’s sure to get your attention. Boxers! Possibly the most underrated undergarments, they have finally been released from the constraints of unimaginative stripes and lungi checks.

They’re back in almost unrecognizable avatars all thanks to a young breed of designers who are not shy of getting their designs into your pants. What’s more – boxers can now be worn by women too with their fun, quirky and much required, personality-filled prints. Claim to be a Legend, a Casanova, Happy and Gay or just a true Indian at heart? Let your boxers do the talking.

The Boxer Store – Undress with style

This is the brainchild of Pallavi Khandelwal, an entrepreneur with a background in finance and investment. The idea was seeded by a stroll down the local market, where she noticed a dearth of fun, quality innerwear for men. Using this as an opportunity to jump into the fashion industry, Khandelwal set up The Boxer Store with a primary objective to revolutionise everyday basics while providing optimum comfort. With her refreshing styles and a range that varies from naughty to nice, she has managed to create a niche for her products in the market.

Variety: Currently, her store offers 21 styles that include sporty soccer prints, flattering ‘Legendary ‘ claims and a fun checklist of women’s names captured in an ‘I heart’ format aptly named ‘Casanova’.

Comfort quotient: Available in 100% cotton – woven and knit variations

Look forward to: Ten new designs to be launched this summer

Damages: Rs 299 – Rs 399

Availability: Available only through their online store

Chumbak – Desi doodles

Marketing professional Shubra Chadda and designer Alicia Crescencia Souza have managed to create a brand that is now synonymous with Indian pop art. The line of boxers is an extension to Chumbak’s existing range of attention-grabbing, quirky products that have strong Indian influences.

The brand was initially set up to cater to tourists but since their launch, they have managed to gain a large fan following amongst the Indian youth. With their range of colourful, unusual designs, Chumbak caters to men and women alike.

Variety: Designs for women include the ‘Maharani’ print as well as ‘Funky Autos’. Whereas, men can show off their ‘Nazar masks’ and designs that capture ‘Turbans of India’.

Comfort quotient: Available in 100% cotton

Look forward to: New designs to be launched soon

Damages: Rs 425 onwards

Availability: The Orange Bicycle, Levitate, Mother Earth, Axis Bookstore, P3and Gangarams. Also available through their online store

Cheapsex – Rated A

Bold, raunchy and whimsical – this aptly sumerises the range of boxers launched by Cheapsex – a brand created by Brijesh Dahiya and Kuldeep Singh of Gulabo Chhap Design Works.

The philosophy of the company is to serve their customers with humorous (read twisted) designs heavily seasoned with shock value. While their designs may not comply with PG 13 requirements, they certainly have been creating waves because of their eccentricity.

To create an interesting shopping experience for their customer, Cheapsex has christened their designs with names such as Basanti, Daayan Haseena and Cheapsex Clinic.

Variety: It has a wide range of designs amongst which their ‘Chadti jawaani’, ‘Ass cock’ and ‘Vertical orgy’ boxers have been most sought after.

Comfort quotient: Available in 100% cotton

Look forward to: 10 new designs to be launched this season

Price range: Rs 360 – Rs 525

Availability: ChilliBilli and Levitate. Also available through their online store